Thursday, August 5, 2010

Selling clothing on Ebay

I have sold a fair number of items on Ebay over the last few years and have learned at the same time about what to put in a listing to help buyers decide if I am selling something they want or not without having to ask questions and wait for a reply.


Things that make me cringe and skip past a listing are items described as Georgeous when the seller means gorgeous, and listings with little hearts and things in the title. I also avoid keyword spamming. If I am looking for a Per Una item and the title contains Monsoon, Next, etc. then I don't look. This is actually against Ebay policy, never mind downright annoying.


I also avoid listings that contain sparkly backgrounds and too many animations and especially 'things' that follow the cursor around the page. If you really want to lose sales, then get Merlin the Wizard because as soon as he pops up on a page, I am off at the speed of light.


One more thing to compain about (yes I know) is finding a listing with so much stuff, text boxes full of information that does not relate to the item for sale like complete clothes sizing charts and the sellers life story which make the page so big it doesn't fit on the screen and huge photos that take hours to download.


Photos on dark backgrounds, photos which are too small, especially ones that have been stolen from other sellers listings and the wrong one has been pinched so that it is minute and obviously stolen from the gallery image, and........ photos that are sideways so that you can't see the item without turning your monitor on its side. Ebay has a photo editing thingy which enables photos to be rotated.


One thing I think is essential in a listing is the actual measurements of the clothing or bag or whatever. I seem to spend a lot of time asking questions about sizes of waists, lengths of sleeves and rise measurements in jeans, just because something is a size 12 it does not mean it is the same as every other size 12 in the world, and almost every item is different.


So, put in measurements please, there have been many times when I have seen an item and just not bothered to bid because there was no way of telling if it would fit and I couldn't wait around to see if the seller answered a question, many don't.


If you want to be a good seller, you need to ensure that you recieve your e.mails from the Ebay system and that they are not filtered into your junk folder. Although the ASQ is unreliable, you do need to check your e.mails for questions from buyers.


Packaging an item in a dirty old carrier bag is not a good idea, neither is using brown paper as it rips and disintegrates when exposed to wet weather. Clean, used or new packaging is essential, and a return address or house no. and postcode at least, on the back in case something goes astray.


If you have not yet been put off trying to sell on Ebay by the recent changes to feedback and search and all the other things, then good luck, and I hope this guide has been of interest.

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